What is Domain Authority and Page Authority ?
Well if you are currently working with SEO you must have known the terms of metrics which are Domain Authority (DA) and Page Authority (PA). So these two metrics will give the acknowledgement of how strong is your site’s SEO and how well you’ll be ranking on google and other search engines.
Getting aware of these metrics Domain authority and Page authority allows you to have the benefit of understanding which helps you by welcoming a large audience into your website. So here we are to learn the basics of Domain authority and page authority so you can get to know how to use and combine them into a web toolbox.
What is Domain Authority? Why is it so important?
Domain Authority is a metric developed by a software company MOZ. It was developed to define how well a website will rank on search engines (SERPs) which helps to look at competitors and us by knowing the ranks on the search engines.
How is Domain authority scored?
Domain authority is calculated with many components like linking root domains and total number of links making into a one Domain score.So basically, Domain authority scores range from 0 to 100 using a logarithmic scale, where if you score high rank in search engines you are likely to be confident that your site is on good heights and you are ready to downfall your competitor. Where else, if your scores are low then your page might not show on high in search engines.
How can I check my Domain Authority?
We can check any website domain using MOZ’s free SEO toolbar or their keyboard explorer. Also domain authority is build with MOZ ‘s API and MOZ’s campaigns. If you want to check the results of your domain you can use this link Moz’s Free Domain SEO Analysis tool to look into the results.
How can I improve my Domain Authority?
Since Domain authority is a tool itself which ranks your domain SEO, you can improve the SEO with some high strategies like getting technical SEO, on-page SEO and off- page SEO.
Backlinks play a huge role in Domain authority if you have seen you might have noticed this. Therefore you can strengthen your link profile by getting these backlinks online. Audit your site where the inbound links are really important for your website while ranking having bad links provides harm to your page.
So to get rid of those spammy toxic websites you need to audit your site often to find and remove those harmful links as quickly as possible.
What is a good Domain Authority?
There are many factors involved in calculating Domain authority. For instance websites like Google, Apple, or Facebook have huge DA between 95-100 whereas if your website is you then your DA must be 10-20 which is said to be low.
Remember the important thing that DA does is that it predicts what the level of rank your sites is in SERPs. There you can compare your site rank and make sure what is the standard of you and your competitor are.So when you have this higher level of DA that benefits you by having a safe bound for not letting the competitor to not catch up with you.
What is Page Authority?
Page Authority is a matrix developed by MOZ which predicts how well a specific page will rank on the SERPs. So you all can know that domain authority ranks the whole thing whereas page authority does the ranking on the specific page on SERPs. Page authority is based on the data of MOZ web index and includes dozens of factors.
How is Page Authority scored?
Page Authority scored on 1- 100 points in logarithmic scale which means it is more complicated to improve your score from 80-90 than to improve from 1-10. So basically PA functions the same as DA which has the same features. Though it does not take on page SEO components like keywords into account instead, it depends heavily on backlinks.
How can I improve my Page Authority?
So it’s the same thing that we stated in the Domain authority. Since backlinks play a vital role in link profile, It is highly recommended to improve your PA is to improve your page’s link profile by creating a better link profile through backlinks.
What’s a good Page Authority?
There is nothing like good or bad when it is a comparative tool alone. By doing research in the search results and ascertain which pages may have more powerful or important link profiles than others. It ensures a point where we are far from our competitors through SERPs.